Social Media and New England Casinos – By the Numbers

 

One month ago, NETimeGambling updated our New England Casinos By the Numbers and added casino #9 – Encore Boston Harbor. It’s fun to compare casinos space, hotels, dining options and more. Recently, our Rhode Island correspondent, Miguel, asked the question, “how do these nine casinos compare with social media “likes?”  This interesting approach made us question how popular these properties are on social media, mainly Facebook. So, let’s look at Social Media and New England Casinos – By the numbers.

RELATED POST – New England Casinos by the Numbers – A Numeric Assessment of Each Property

Social Media and Casinos

Social Media and Casinos

Facebook

Before Facebook changes their “likes” feature, let’s look at how the New England’s gambling shacks compare.  In case you have been living under a rock, or just arrived from a different planet, here is what a Facebook “Like” is. According to Gina Porier of Smallbusiness.Chron.com, “The “Like” feature on Facebook is simple in nature. Users click “Like” to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to offer. If you own a business and run a Facebook page, Facebook users can “Like” your page or any content you post on it, telling their friends that they like what you have to offer.”

Twitter

At its simplest, the Twitter Like button is a way of giving someone a virtual pat on the back, to say “good work guys, I like what you’re saying”. Likes are represented by a small heart and are used to show appreciation for a Tweet. You can view the Tweets you’ve liked from your profile page by clicking or tapping into the Likes tab. Maybe after we reveal the results, a few of New England’s casinos, (not mentioning any names – but it rhymes with “code-by-land”) should probably reed a related post –Eight reasons to use Twitter’s Like feature by Emma Pauw of We Talk Social.

INSTAGRAM

A picture is worth a thousand words. In a nutshell, Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.  Power Likes involve a large network of accounts that engage with each others content to give it a better chance of going viral.

The Stats

Now, we understand this is not a perfect comparison.  Those casinos in business longer have a better probability for more likes.  But when investigating Social Media and New England Casinos, some interesting results are found if you look carefully. So, how do our casinos measure up. Miguel found the following:

CASINO                                         FACEBOOK         TWITTER          INSTAGRAM             OPENED

Mohegan Sun (CT) – ————   652K ————-207.8K ———–  76K .                   1995

Foxwoods (CT) ——————-  423K ————  209.8K ———– 65.7K .                1992

Twin River (RI) ———————-  80K ————  5.5K ————–  4.4K .                  2007

Tiverton (RI) ————————  16K ————    887 —————  861 .                  2019

Encore Boston Harbor (MA) —-  44K ————-  8.5K ————– 37.3K .               2019

MGM Springfield (MA) ————  79K ————-  11.2K ———–  19.8K .                2018

Plainridge (MA) ——————–  57K ————–  1.7K ————– 1.5K .                 2015

Hollywood Bangor (ME) ——–   31K ————–  750 —————  919 .                  2005

Oxford (ME) ————————-  23K ————–  966 —————  305 .                  2012

CONCLUSIONS

  1. The Maine casinos need lagging. Hollywood has some ” ‘splainin to do!”  The third oldest and smallest casino still lags in social marketing.  Oxford, while a little better, still not a lot to call home about.
  2. MGM Springfield is doing well in its first year.  But EncoreBH, with only a few months, is already challenging the industry giant MGM.
  3. Already, EncoreBH is third on Instagram.  It’s approaching the tribes in Connecticut on Instagram.  It certainly helps to have a new, beautiful property for gorgeous picture taking. It will take time to reach FW & MS in the other two categories, but it’s already rivaling MGM’s numbers.
  4. What is Twin River doing?  MGM has at the present time has reached or surpassed TW’s numbers. For a casino that is larger and older by 11 years, either MGM is doing something right, or . Twin River needs to re-assess it marketing.  BTW, NETG votes both Ocean State casino websites as the worst in New England.
  5. Tiverton is small and new,  and yet is closing in on Oxford numbers with a difference of 7 years.  Hmm…………

So, there is a different take on casino comparison. it is just another tool for New England’s gamblers to use and for the casinos to use for their future to social media.

Special Thanks to Miguel for the brains behind this one.  You can follow him on Twitter @NECasinoMiguel

Promotions at New England’s Casinos – August 5-11

It’s August!  Where did the beginning of summer go?  Whatever the case may be, it’s time to look at Promotions at New England’s Casinos – August 5-11.

Top Gambling Promotions This Week at New England’s Casinos

Encore Boston Harbor

  • August Play & Earn – Red Card members can earn $25 in FREECREDIT every Tuesday, Wednesday and Thursday this August.
  • McLaren Labor Day of Luxury Giveaway – Your chance to win a 2019 McLaren 570S or $100,000 in cash. Plus, there are an additional 150 FREECREDIT prizes.
  • New Member and Tier Card BonusGuests who sign up for a Red Card in August receive $50 FREECREDIT. Additionally, guests who bring a tiered player’s card from another casino can receive up to $500 FREECREDIT.
  • Winner’s Celebration – Guests who hit a jackpot of $1,200 or more while playing slots with their Red Card earn entries into the Winner’s Celebration, & a chance to win a share of the $50,000 drawing on August 31.

Foxwoods Resort Casino

  • FOXY & FUNEvery Thursday in August – Treats for our guests 55 and up, with amazing deals and offers.
  • Quick Bucks Slot Promotion – AUGUST 7 • 4PM – 6PM • GRAND PEQUOT CASINO 
  • 3x Tier Credits – August 9 – Tier up faster with TRIPLE TIER CREDITS. Earn TRIPLE TIER CREDITS on slots, table games, keno, poker and race book.
  • Summer of Dreams -Summer Through Aug 31. WITH EXCITING EVENTS, PROMOTIONS, ENTERTAINMENT AND MORE

HOLLYWOOD Casino, Hotel & Raceway

  • Early Bird –  August 3rd, Play for your chance to win Free SlotPlay® based on your tier! From 1PM – 4PM we’ll call one winner every 10 minutes!
  • MYCHOICE MYSUMMER GIVEAWAY – Play and earn towards great prizes during the mychoice® mysummer Giveaway. The more you visit, the greater your chances to win. You might even drive away in a new Mercedes!

MGM SPRINGFIELD

  • Onderful Mercedes-Benz Anniversary Giveaway – Saturdays, August 3, 10, 17 & 31. Beginning at 6:00 AM on July 28, M life rewards members will earn one electronic drawing entry for every one slot point or tier credit earned from table play.
  • Tier Credit Multiplier Tuesday in August  Swipe at kiosk to activate Tier Credit Multiplier for entire day.  Sapphire=2X, Pearl=3X, Gold=4X & Platinum / Noir=5X
  • Spin & Win – Wednesdays in August 10:00 AM to 4:00 PM
  • Summer Celebration Swipe & WinThursdays in August, 10:00 AM to 8:00 PM

Related Post – MGM Springfield Trip Report – Tier Credit Multiplier, Dr. Suess & The Fort

MOHEGAN SUN Resort Casino

  • Status Mayhem – August 8th, play your favorite slots from 6:00am – Midnight and earn from 2X to 5X status points.
  • Mondays: MORE MONEY MONDAYS Weekly until Monday, August 26th 2019. Each Monday, four Momentum members will be randomly selected to win $2,500 CASH! 
  • Tuesdays:  PLINK-IT PAYS TUESDAYSTuesday, Weekly until Tuesday, August 27th 2019. At the top of each hour from Noon to 7:00pm, one Momentum member will be selected for Plink-It for the chance to win up to $1,000,000 CASH! 
  •  Free T=Shirts on FREE AND FUN FRIDAYSWeekly until Friday, August 30th 2019

OXFORD CASINO & Hotel

  • GREAT 250K Giveaway – Qualifying Drawings will be held the last Sunday of every month. Next Drawing – August 25. The Grand Prize Drawing will be held on December 29, 2019 and drawings begin at 1:00pm. Each Grand Prize contestant guaranteed to win a cash prize between $2,500 and $30,000 prior to $100,000 in total CASH prizes given away.
  • Earn Free Dinner Buffet – Tuesdays, Earn 200 tier points between 12 – 1PM, Thursdays, 400 points 5:00am and 7:00pm, Saturday 600 points 5:00am and 9:00pm to get a FREE Thursday Dinner buffet

Plainridge Park Casino & Raceway

  • NORWEGIAN CRUISE GIVEAWAYEarn entries from August 1 – August 17 by swiping your mychoice® card daily. On August 17 from 6PM – 10PM, 5 winners will be selected every hour for their chance at a Norwegian Cruise for two or Free SlotPlay prizes!
  • SUPER PROGRESSIVE CASH JACKPOT – 6PM – 9PM – Earn entries daily by swiping your mychoice® card at any promotional kiosk. On August 31st, from 6PM – 8:30PM, 5 winners will be selected every 30 minutes for their chance at $250 in Free SlotPlay or a seat in the Grand Prize Drawing! At 9PM, 6 finalists and 4 wild card winners will have their chance at $50,000 CASH!
  • MYCHOICE® GOLD – Wednesdays in July. 6AM – 8PM. Earn 100 tier points each Wednesday in July, swipe your mychoice card at any promotional kiosk, choose your mychoice gold coin and reveal your Free SlotPlay amount
  • SUNDAY SLOTPLAY DRAWINGS – Sundays in August

Tiverton Casino & Hotel

  • $50,000 TGIF Free Play Sweepstakes – earn Monday, July 29, 2019 – Friday, August 30, 2019, WIN FRIDAYS IN August, from 4PM – 8PM.  10 WINNERS EVERY HOUR COULD WIN $250 IN FREE SLOT PLAY
  • $100,000 Sizzling Slot Tournament SaturdaysSaturdays in August from 2pm-10pm.  Tiverton Casino Players Club members may play and enter each tournament by earning ten (10) slot points between 2pm-10pm. Guest may play up to 10x per tournament day by earning a total of 100 slot points.
  • Entertainment RewardsEARN 200 SLOT REWARDS POINTS IN ONE DAY AND QUALIFY FOR ENTERTAINMENT & SPECIAL EVENT TICKETS AT THE TWIN RIVER EVENT CENTER

Twin River Casino Hotel

$500,000 Progressive Sweeps – EARN: Thursday, August 1 – Saturday, August 31
WIN: Fridays & Saturdays in August with 10 winners every hour from 5pm – 9pm could win $50 – $500 in Free Slot Play

Craps Players Have the Most Fun

The Craps table can be a very confusing place to the beginner!

The Craps table can be a very confusing place to the beginner, but it always sounds like the players have the most fun.

Ever play slots next to the craps tables?  How distracting…..all that noise…..and smiles…..and camaraderie……and fun…….and, hmmmmmm?

It always seems like it’s a band of warriors, or the underdogs beating the champs. A group of Davids trying to bring down Goliath together, and whether they do or not,  the banter, the laughter, the “high 5’s” and the joy of making that long roll supersedes all losing.  Together they have made the good fight.

There’s got to be more to it, right?

Let’s inspect this more deeply….. here are five reasons craps players have more fun than any other table games.

1) It’s not just about a beating the house, it’s beating the house TOGETHER! The community, the friends – the kind you bring or the kind you make, and it’s not only OK to vocally yell for their success, it’s encouraged.  Even the dealers at the table seem to get into the fun, or they should – it’s encouragement personified – a battle together against the casino.

Fun at craps

2) It’s about tolerance.  Yes, there are those nay-sayers that believe in the anti-point – the “Don’t-Pass” bettors. But, if they behave, even they are allowed to bring their bad karma to the Spartans fight for the point to be made.

Don’t Pass Bet in Craps. Not the favored bet on the table.

3) It’s about the “stick man” – a dealer that actually announces what’s happening.  A craps stickman is the casino staff member who calls out the dice rolls and then returns the dice to the shooter. It’s like having your own color commentator.  Wouldn’t that be cool to have behind you at a VP machine (“four to a Royal…. draw the three of hearts, no Royal, side out”   ……hmmm, maybe not…..)

Stickman to the left, boxman in the center, dealer to the right makes for a well-oiled machine.

Keep It Simple

4) It’s about playing at different levels of proficiency. For a game that looks so complicated – it’s really not hard. And while asking for advice at other table games usually results in grunts and grumbling from players and dealers alike, your new friends are more than happy to help you.  Go with a buddy who does play craps is even more fun.  “Pass line” – that’s all a craps newbie needs to know to join the fun.  All that other stuff on the table? There’s plenty of time to learn about that.  K-I-S! (Keep It Simple)

5) It’s about throwing the dice – to throw the dice means you control the fate of the table.  As Star Trek’s Spock once said, “”With great power comes great responsibility” – but don’t let that bother you. On no other table game do you have the control – YOU’RE THE ONE TO THROW THE DICE!  The roulette dealer never let’s me turn the little ball in the wheel, and the BJ dealer doesn’t even let me touch the cards, never mind deal!  (Yes, I know you hold the cards in single deck BJ, but try finding that game.) You can make money just by riding along with a good shooter.

Give Craps a Try

Larry Edell, from Casino City Times writes, “Are you are tired of the hassles and changing rules at the blackjack tables? Are you tired of getting no profits and no comps at roulette? Maybe you should give craps a try! It gives you real player control, the possibility of very high profits, a very low casino edge, the ability to ride along with someone else’s skills, lots of easy-to-get comps, occasional long money-making streaks, and the ability to determine how the table is going by talking to the other players. Where else can you find a better game than that?

Shooting the dice everyone gets the chance.

I think the best way to learn is to ask a real craps player to take you to a real craps table in a casino.  Everything I know I can thank Mark Devol and Dr. Mike from “You Can Bet on That” and Cousin Vito from Cousin Vito’s Casino Podcast. In New England, all casinos have real craps tables, except Plainridge Park Casino & Raceway, which sports an electronic version like “bubble craps.”

Resources

Want to practice, or learn on your computer or iphone? There are programs and apps galore.  Here are some places to start:

Websites: Gambling Teachers – http://www.gamblingteachers.com/craps.html

Software: WinCraps (Online Casinos also offer free craps play)

Books: “Craps: Take the Money and Run” by Henry Tamburin &

“Craps Made Simple” by Tomas B. Gallagher

Apps: “Aw Craps!”

Craps Dice

Rollin’, rollin’, rollin’…….keep those dice a-rollin……..and remember, Craps Players Have the Most Fun
Binbin