Plainridge Park Casino Exceeding All Expectations

Plainridge Park continues to improve its footing in the New England Casino landscape. From its opening two years ago to now, Plainridge Park, in Plainville, Massachusetts, has pushed to make the first Massachusetts casino a successful one.

Plainnridge Park Casino & Raceway Entrance Entrance

APRIL EXCEEDS EXPECTATIONS

After its best month in about a year and a half in March, Plainridge Park Casino raked in even more money in April, counting about $14.3 million in what was the slots parlor’s third best month on record, the Gaming Commission announced.  With Wynn & MGM Springfield covering the rest of the state, the Mashpee Wampanoag casino project in Taunton looks like only a distraction at this point. The MGC’s decision to decline the Southeast Gaming licence in Brockton, MA seems like the right decision to be made.

INCREASED EMPLOYMENT

More good news for Plainridge Park in May emerged when the UMass Donahue Institute released a compilation of results from two years of new employee questionnaires at Plainridge Park Casino. According to BusinessWest.com, Plainridge has helped to reduce employment in its surrounding area with the following statistics:

  1. 50.1% of new hires worked part-time or were unemployed before obtaining their job at Plainridge Park Casino;
  2. Major reasons for seeking employment included career advancement, improved pay, and improved benefits;
  3. 40.1% of new hires said they needed work due to being unemployed, part-time, or underemployed. 86.2% had no gaming experience prior to their jobs at Plainridge Park Casino;
  4. 96.5% of new hires did not transfer from other Penn National Gaming locations, and 92.8% did not move to take their jobs at the casino. Of those who moved, one-quarter originated from cities or towns within Massachusetts; and
  5. Nearly three-quarters of respondents come to their job without pre-employment training for their position.

“As we have pointed out repeatedly, the Legislature made broad-based economic development a key focus of the Gaming Act, with a particular focus on local employment for those underemployed and unemployed,” said MGC Chairman Steve Crosby. “This report, thus far, demonstrates that legislative intent is being achieved.

ADDITIONAL ENTERTAINMENT OFFERINGS & PROMOTIONS

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

The Plainridge Park Casino & Raceway is operated by Penn National Gaming Incorporated, who also owns Hollywood Casino, Hotel & Raceway in Bangor Maine.  Penn National also owns and runs 26 other casinos across the country. It’s two latest acquisitions have extended its brand to Las Vegas, with the Tropicana & M Resort. Now, players at both New England Penn casinos can also use Marqee Rewards points for offers at these two properties.

But wait, there’s more…..

  • The promotions have increased and varied over time.  More free slot play has been an emphasis for this past year, and players seem to be responding.  Promotions
  • Its harness racing area has be renovated and has shown new life in the opening of this year’s races. Racing.

    Plainridge Harness Racing, with renovated racebook.

  • And the Loft, a small intimate event area, which is available for catered parties, weddings and celebrations events, has already offered boxing, comedy shows, and is bringing “Magic Mike” – A Ladies Night Only on June 17th!

It’s only the beginning, but the following months could bring the “little slot parlor that could” a banner summer for itself and the continued expansion of  Massachusetts Casino Gaming.

 

Plainridge Park One Year Old Anniversary – A Look Back

Plainridge Park LogoIt certainly hasn’t been an easy start for Penn National and it’s newest New England Casino in Plainville, Massachusetts.  Being the first of four scheduled to all be in place by 2018, it has been watched and scrutinized like a family’s first-born baby.

A roller-coaster of success and disappointment has followed.  But it’s early. Remember when people laughed about how silly a themed hotel/casino called The Mirage would be?  Of course not – It Was 1989!  Well, who’s laughing now?  (And now Steve Wynn, the mastermind behind the Mirage and so many other fabulous casinos around the world, is here, in New England!)

So, listed below are the titles of posts covering the first year of Plainridge Park Casino.  Next year, PPC II – the sequel……

Plainridge Park Casino Scheduled to Open June 24, 2015
Plainridge Park Casino is Immediate Success – Can They Sustain It?
Plainridge Park – No Hotel, But Plenty of Options
Plainridge Park Casino in Plainville is Still Success Despite Revenue Decrease
Plainridge Park Casino – A Trip Report
5 Reasons Plainridge Park Casino Could Be Turning the Corner on Revenue – A Trip Report
Plainridge Park Casino Slot Rewards Continues to get Scrutinized
Plainridge Park Casino in Massachusetts – THREE Major Concerns and ONE ACE in the HOLE

 

5 Reasons Plainridge Park Casino Could Be Turning the Corner on Revenue – A Trip Report

Plainridge Park Entrance, Plainville, MA

Plainridge Park Entrance, Plainville, MA

Plainridge Park Casino has been taking it’s lumps since opening. Declining revenue is mainly the reason of course since that’s its purpose in the eyes of Massachusetts legislators and the MGC.

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

While revenues at the facility have steadily declined from a July peak of $18.1 million. to $11.3 million in December, Timothy Wilmott, CEO of Penn National Gaming, has complained that media coverage of the slot parlor and harness racing track has been “overly negative” since its July opening.  Wilmot said such a decline is “quite common” in the casino industry following a “robust opening” and compared slot machines at Plainridge Park with the Pennsylvania-based company’s 27 other gambling locations, saying it has the “highest average revenue.”

Recently, the gross gaming revenue at the Plainridge Park Casino in January reported an increase to $12.5 million, according to Massachusetts Gaming Commission.  So NETime Gambling took a trip to Plainville, MA to check the difference between our last visit and now for reasons that might have triggered the increase.  For a look back at our previous trip, click on the title below:

Plainridge Park Casino Trip Report #1

When we arrived at 1:00, it was already packed. Here are NETG’s FIVE reasons for the increase in visitors and the increase in revenue: Continue reading