Social Media and New England Casinos – By the Numbers

 

One month ago, NETimeGambling updated our New England Casinos By the Numbers and added casino #9 – Encore Boston Harbor. It’s fun to compare casinos space, hotels, dining options and more. Recently, our Rhode Island correspondent, Miguel, asked the question, “how do these nine casinos compare with social media “likes?”  This interesting approach made us question how popular these properties are on social media, mainly Facebook. So, let’s look at Social Media and New England Casinos – By the numbers.

RELATED POST – New England Casinos by the Numbers – A Numeric Assessment of Each Property

Social Media and Casinos

Social Media and Casinos

Facebook

Before Facebook changes their “likes” feature, let’s look at how the New England’s gambling shacks compare.  In case you have been living under a rock, or just arrived from a different planet, here is what a Facebook “Like” is. According to Gina Porier of Smallbusiness.Chron.com, “The “Like” feature on Facebook is simple in nature. Users click “Like” to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to offer. If you own a business and run a Facebook page, Facebook users can “Like” your page or any content you post on it, telling their friends that they like what you have to offer.”

Twitter

At its simplest, the Twitter Like button is a way of giving someone a virtual pat on the back, to say “good work guys, I like what you’re saying”. Likes are represented by a small heart and are used to show appreciation for a Tweet. You can view the Tweets you’ve liked from your profile page by clicking or tapping into the Likes tab. Maybe after we reveal the results, a few of New England’s casinos, (not mentioning any names – but it rhymes with “code-by-land”) should probably reed a related post –Eight reasons to use Twitter’s Like feature by Emma Pauw of We Talk Social.

INSTAGRAM

A picture is worth a thousand words. In a nutshell, Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.  Power Likes involve a large network of accounts that engage with each others content to give it a better chance of going viral.

The Stats

Now, we understand this is not a perfect comparison.  Those casinos in business longer have a better probability for more likes.  But when investigating Social Media and New England Casinos, some interesting results are found if you look carefully. So, how do our casinos measure up. Miguel found the following:

CASINO                                         FACEBOOK         TWITTER          INSTAGRAM             OPENED

Mohegan Sun (CT) – ————   652K ————-207.8K ———–  76K .                   1995

Foxwoods (CT) ——————-  423K ————  209.8K ———– 65.7K .                1992

Twin River (RI) ———————-  80K ————  5.5K ————–  4.4K .                  2007

Tiverton (RI) ————————  16K ————    887 —————  861 .                  2019

Encore Boston Harbor (MA) —-  44K ————-  8.5K ————– 37.3K .               2019

MGM Springfield (MA) ————  79K ————-  11.2K ———–  19.8K .                2018

Plainridge (MA) ——————–  57K ————–  1.7K ————– 1.5K .                 2015

Hollywood Bangor (ME) ——–   31K ————–  750 —————  919 .                  2005

Oxford (ME) ————————-  23K ————–  966 —————  305 .                  2012

CONCLUSIONS

  1. The Maine casinos need lagging. Hollywood has some ” ‘splainin to do!”  The third oldest and smallest casino still lags in social marketing.  Oxford, while a little better, still not a lot to call home about.
  2. MGM Springfield is doing well in its first year.  But EncoreBH, with only a few months, is already challenging the industry giant MGM.
  3. Already, EncoreBH is third on Instagram.  It’s approaching the tribes in Connecticut on Instagram.  It certainly helps to have a new, beautiful property for gorgeous picture taking. It will take time to reach FW & MS in the other two categories, but it’s already rivaling MGM’s numbers.
  4. What is Twin River doing?  MGM has at the present time has reached or surpassed TW’s numbers. For a casino that is larger and older by 11 years, either MGM is doing something right, or . Twin River needs to re-assess it marketing.  BTW, NETG votes both Ocean State casino websites as the worst in New England.
  5. Tiverton is small and new,  and yet is closing in on Oxford numbers with a difference of 7 years.  Hmm…………

So, there is a different take on casino comparison. it is just another tool for New England’s gamblers to use and for the casinos to use for their future to social media.

Special Thanks to Miguel for the brains behind this one.  You can follow him on Twitter @NECasinoMiguel

“novelle” Offers Night Life, Dining, and More

novelle at Mohegan Sun Resort – It’s a “chic” dining experience. But, it’s also a premium night club.  Having a special night with friends or part of a celebration? novelle has two areas for the excitement to occur.  Not only that,  it can be that secluded, intimate private salons for your small group of gamblers with that high limit touch. Yes, Novelle offers Night Life, Dining, and a whole lot more.

novelle is Mohegan Sun’s newest venue that shifts seamlessly from chic dining atmosphere to thrilling nightlife experience. Offering dinner & late night dining, craft cocktails, VIP bottle service & public and private table games, novelle has everything you need to turn the night into your story.

Novelle – Where is it?

This upscale lounge plus is approximately 15,000-square-feet located in the previous “Sticks & Stones” restaurant space. You will find it n the Casino of the Sky between next the renovated Starbucks and SoloToro. The Sky Casino and the adjacent retail concourse could be called Nigh Club Row” with 5 night life options from EDM to Country.  Mohegan Sun has a total of eight night club/lounges. But novelle never charges a cover!

What Makes It So Different? – The NightLife

Dining

Center bar at novelle

Center bar at novelle

novelle serves small plates and entrées, perfect for sharing. Dining is available Thursday, Friday & Saturday from 5:00pm – Midnight.  The menu showcases a variety of cuisines and flavors – including dishes such as Roasted Beet Salad, Seared Sesame Tuna & Steak Frites novelle. Check out the DINNER MENU  by clicking on the link.

Inside Is Glamour

Long bar at novell entrance

Long bar at novell entrance

Designed by Peter Niemitz, New England’s premier restaurant and nightlife architect, novelle showcases a modern, speakeasy-style interior with chic, sophisticated vibes and glamourous materials using color pallets of gold, champagne and black. The entrance of novelle features an impressive statement bar, followed by a larger central bar that opens up into the main interior space which is filled with flexible lounge areas and a dance floor. Additional highlights of novelle include a 24 dining and bottle service VIP tables offering , a state-of-the-art sound system with DJ booth prepared to host the industry’s top artists, and accelerated drink service with hand-crafted cocktails at two beautiful, full-service bars offering a classic, yet modern beverages.

Gaming

A look inside one pf the private gaming salons

A look inside one of the private gaming salons

“novelle” has a raised mezzanine inside for public gaming with four Blackjack tables and two Roulette tables with double seats for couples. Also available are four private rooms, or salons, offering the ability for guests to rent a room for a large or small group, with custom catering and lower table limits

Opened June 20 With Flair and Celebrities

It was a Red Carpet Extravaganza at Mohegan Sun’s opening of novelle.

The opening spanned three days welcoming more than a dozen celebrities, featuring special performances by rapper Juice WRLD on Thursday and Ludacris on Friday. On Saturday, June 22, Khloe Kardashian, Ciara, DJ Cassidy hosted novelle’s official launch party. Celebrity guests included Melissa and Joe Gorga, Dorinda Medley from Bravo’s The Real Housewives of New York City and New Jersey, America’s favorite reality TV stars Colton Underwood and Cassie Randolph. Boston Red Sox greats Johnny Damon and Roger Clemons also appeared to celebrate.

More Links & Dress Code

DRESS CODE – Dress to impress! Upscale casual dress encouraged. No athletic wear, boots or baggy clothing. Fashionable sneakers ok. Entry subject to management approval.

Here are links to check out before you go:

Events Calendar

Bottle Menu

Check it out and let us know how it was – I’m afraid it might be past my bed-time. ……Just kidding about the bedtime thing.

Binbin

 

Reasons to Play Video Poker Beyond the Pay Table

Here are Reasons to Play Video Poker Beyond the Pay Table. This post is NOT to tell you what to do, as compared to what to consider. I agree with the Bettor Life in saying play what you want to play – recreational playing should make you happy. HOWEVER – if you are  a recreational video poker player, then there are many things to consider if you want to give yourself the best chances to win, play longer and/or earn more comps.

Video Poker Machines at Mohegan Sun

Video Poker Machines at Mohegan Sun

Why do you play video poker?

Could it be any of these many reasons?

  • “playing games with a low house edge”
  • “I like playing with no casino “heat” “
  • “playing only what’s available in my local casinos.”
  • “I prefer to play at a certain pace.”.
  • “Free Drinks”
  • “social time with a friend”
  • “I like playing by my self instead of a community setting”
  • “the skill and strategy involved”
  • “I like to pass the time slowly (low denomination, no max bet, relaxing)
  • “To play off my free slotplay”

I’m sure there are other reasons I haven’t thought about. I know depending on the situation, I might play any one of these.  The fact is, recreational gambling can be for many other reasons besides beating the game, no matter what the game is.

Now, before some of you serious gamblers yell “BLASHEMY!” and stop reading (you know who you are -you’re good, but you’re no AP) , give me a chance to explain.

First, a public service announcement.

A Casino “Don’t” For any casino Game

No matter what game you play, unsolicited criticism or advice is just a “no-no.” Unless someone asks you for help, just keep your mouth shut. Video Poker is definitely a game full of “experts” that feel they need to share their myths & superstitions. With so many game options and configurations with different paytables, giving unwanted advice to the person next to you is just wrong.  Bob Dancer, the ultimate VP expert, wouldn’t even bother you.

Brief Story About VP Contentment

One of my best friends enjoys playing 8/5 JOB on one credit at a bar top at Mohegan Sun to relax while his wife plays slots. He recently hit his first Royal Flush on $0.25, and was proud of the accomplishment. No remorse, no regret because he was comfortable with his choice – a 97% game with out Max bet (diminishing the % to 95%) with little comp earnings & no extra multipliers or promotions.

Some would shout “for shame,” but his priorities are comfortably set. No criticism here because he enjoys Video Poker on his terms. For all those who criticize, remember another video poker player may have different expectations  – and there’s nothing wrong with that

DOESN’T IT SEND THE CASINO THE WRONG MESSAGE?

I admit, I once thought that playing VP with poor pay tables sent the message to casino management that as players we condoned decreasing conditions and increasing house edge. That was then, this is now.  They don’t care what you play, as long as it means for money for them. The belief that if we don’t play the poor games, the casino bean counters will be fearful and return to higher paying slots, more full-pay video poker, exclusively 3:2 blackjack and single zero roulette is just crazy.  There will never be enough players interested in putting in the work or time to play only the best games, so move on…….get over being entitled to receive great low & medium roller games that keep the players’ bankroll in mind – it just ain’t gonna happen.

reaching your personal VP Nirvana

Royal Flush – almost!

Depending how much practice & thought is part of your  Video Poker play, there are many aspects to your play to ponder, such as:

  1. What games are available at your casino that you prefer? -This could be a major reason beyond the pay table.   JOB, Bonus, DB, DDB, Ultimate X, etc……
  2. How large is your bankroll? – bankroll does matter, depending what game you are playing.  For example, the money suggested for a successful session of Double-Double Bonus is more than Jacks-or-Better (JOB) because of the higher volatility. Also, denomination complicates it further depending if you are playing nickels, quarters or dollars.  Finally, playing multi-line machines like Triple Play, 5-Play & Ten-Play not only changes the denomination but also alters the game chosen.
  3. what are you willing to compromise? I enjoy playing at Foxwoods Play bar in the Cedars Casino.  It has decent nickel multi-line games and quarter single line games, but not great. However, the service is great and the bartenders make you feel like you just entered “Cheers.”  It’s a compromise I’m willing to make for the enjoyment aspect of the session. Do you make compromises playing lower percentage games for your enjoyment?  Many of us do.

IS THERE MORE?

  1. what is your “casino currency”?  This is a term Eric Rosenthal used on the Bettor Life. It refers to the value placed on other things besides the game itself. It may be that a worse paytable gives your more comp points. If tier credit, tier level, and comps are as important (or more) than the game itself, it is part of your casino currency. Video Poker is notorious in earning 1/2 to 1/3 of the points slots accrue, so other things make be accountable to what you play and when. Some casinos give very little back to VP players, or may even be given little in tier gains, points, and attention in offers, because casinos makes little money off of JOB full pay tables, for example. Eric mentions, “Considering what the machines cost to run, usual casino costs, and very little money made off of you, there is nothing in it for them if all you play is full pay JOB….no need to court you…..better off playing lower paytables to appear less astute…..the benefits may mean more than payout percentage.”
  2. low rolling full pay brings little to the player – consider this: playing full-pay JOB at quarter level may not earn as much as playing one or two credits on a $1 8/5 JOB machine. Also, according to Bob Dancer, be careful of single line machines with many games. A machine that has a full pay game may earn the same minimal pittance in tier and reward points on other non full-pay games such as 8/5 DDB or lower pay Deuces Wild. It might be better to check for for  ulti game machines or single game machines that will accrue a higher reward.
  3. should you play with/without a card?  I have a confession to make – sometimes my sessions are short, or even worse for player’s EV, I play…..wait for it…..VIDEO KENO!  When that occurs, I play without a card so that I don’t damage my ADT (Average Daily Theoretical). I may know that time is short or bankroll is small, so why not? Consider doing the same and using your card only when playing big.
  4. what? practice?  – Yes, practice.  If you truly want to win more, give yourself a chance to win more by practicing on the many apps, software and websites that provide for instruction. Without perfect strategy on your favorite game,  the EV/ payout % will be decreased – even if it’s full pay!  Even playing 8/5 JOB using the perfect strategy of 9/6 makes a difference, not to mention using the strategy 9/6 JOB on a  9/6 DDB

Compromise is Thy Middle Name

Here are examples of where I play and why. Notice it isn’t full-pay or nothing:

Encore Boston Harbor – Single line Full Pay $5 JOB, but that’s beyond my bankroll.  However, lots of 8/5 multiline games, with new games included in the fun, like Stack The Deck multiline, will get me to sit and play.

Mohegan Sun – Bars that include 9/6 JOB ($1), Cleopatra Video Keno ($.25, no rewards card), Triple Play 9/5 DDB & 8/5 JOB ($.25 or $1, depending on bankroll) Ultimate X 10 play ($.5) . Good service, decent paytables and full pay for big plays. Expecially good on multiplier days.

Foxwoods – 9/5 Ultimate X 5 Play ($.5), 8/5 JOB & 9/5 DDB TP($.25 & $1) Great service at Play bar. Cedars casino also offers nickel Ultimate X Tp, 5-Play, & 10-Play (only 10-play at nickels at all bar tops)

MGM Springfield – Not much here to offer. Compromises abound.  7/5 JOB ($1) and 8/5 DDB ($.25), only on multiplier days.  9/6 Double Bonus is available at $.25, but perfect strategy in one of the most difficult to learn.

Plainridge Park – Ultimate X DDB 10-play ($.5).  Not much play here, but I do find this casino fun.

Tiverton Casino – talk about compromises, I love this little place – but not for the VP.  The VP is horrible, just like its parent company Twin River Casino.  But one thing separates it from the rest – the iPourIt Wall.  26 self-serve beer & wine taps served by the ounce, however you’d like it.  This makes 8/5 DDB a winning compromise in my book.

RELATED POST – Tiverton Casino Hotel – Our Last Summer Trip Report

Conclusion

Play what you enjoy – casino, location, bar, craft beer, great drinks, bartenders, etc may mean more than just the best pay tables. Look at big picture.  Play what and where you get the biggest bang for your buck, or play where you enjoy it the most.

by the way, remember not to be that guy that gives unsolicited advice. Accept players for their recreational video poker play at what ever level they choose.

And remember, even the best of us compromise our pay table play at times. So chill out and enjoy putting the “recreation” back into recreational gambling.

Binbin