Recreational Gambling, ADT and ITV

Recreational gambling has never been accepted as it is today.  With lotteries and sports betting available, and a local casino so close to so many Americans, gambling has never been so popular.  We know about casinos and your ADT, but what’s ITV you ask? Read on….

TravelZork’s Michael Trager recently wrote an article “Why Vegas Casino Loyalty Is Broken” looked at what is happening in Las Vegas with casino rewards and casino fees. Previously, in his TwitPic of the Week Monologue (360 Vegas Podcast Episode #282) Mark Wojtowic eloquently refered to it as well. Both inspired me to consider the following question, “what is the casino industry missing in offering a better recreational gambling experience?”

What motivates our recreational Gambling experience?

Intrinsic motivation refers to behavior that is driven by internal rewards. In other words, the motivation to engage in a behavior arises from within the individual because it is naturally satisfying to you. This contrasts with extrinsic motivation, which involves engaging in a behavior in order to earn external rewards.

External rewards in casinos would include offers from Rewards Clubs such as comped dining, entertainment and free slotplay. Also included would be those things that appeal to your senses, such as the slot machine’s themes, bells and whistles, chair comfort, casino design, and even the scent of casino air.

Recreational gambling offers lots of extrinsic rewards, but the gaming industry has forgotten, or chose to disregard, the most important part – The chance winning and the time spent in the chase. In other words, the intrinsic incentive of fun in recreational gambling.

Average Daily Theoretical and Intrinsic Motivation

Your ADT (Average Daily Theoretical) is how the casino measures your worth, considering how much you play, the denomination of your play, and the length of time you played in a day. I suggest I t’s time we, the casino guest, measure the casino’s worth by developing an IVT (Intrinsic Theoretical Value). It would be a measure over time of bankroll length, gaming rules and rewards club comparisons.

Seriously, an ITV sounds crazy, but, it could work. By logging casino visits and comparing how your bankroll lasts, gaming rules and your awarded comps  “over time,” we might be able to compare casino value in a vaguely measurable way. Think how cool it would be to visit a casino on the basis of their “ITV.”

With lower slots odds, 6:5 Blackjack, automatic shuffle machines, less odds at the Craps table, (and don’t get me started on unplayable video poker), they have taken away the our intrinsic motivation. Most of us wouldn’t mind a decrease in “bells and whistles” if it meant an increase in the hope of winning and the length of time our bankroll would last. The ever-present greed in the gambling industry is causing a feeling  of “why bother?” This is your recreational gambling ITV taking a hit.

las Vegas data misunderstood?

Las Vegas

Resort Fees, Low Gambling Value Increses in Las Vegas & the rest of the U.S.

In Las Vegas, gambling CEO’s seem puzzled by the dip in gambling revenue, even though most months have a higher visitor stat. One main reason is that the total gambling bankroll is shackled by parking fees, resort fees, CSN fees, higher food and drink prices, and less player comps.  Add a bigger house edge with game rules and pay out percentages like 6:5 BJ and 7/5 video poker and “why bother?” That response is an internal feeling of hopelessness in the experience of gambling, a decreased ITV.

Casino Rewards Clubs are also squeezing the fun out of the experience.  Cut backs in comps and rewards, such as in CET’s Total Rewards and Boyd’s B Connected, are changing where we gamble. Shortened periods for accruing rewards points, and the tightening of casino rewards programs are making harder to rise in tier level and hold on to the points earned.


Casino guests could be made to feel special and appreciated with greater hospitality, gambling options, and less “nickel & dining.” CEO’s wouldn’t need to be looking for skill-based games, stadium gaming and sports betting as THE panacea for their misappropriated understanding of getting guests of all ages through the doors.

It’s really so simple.  If I feel good on the inside about my gambling experience lasting longer and potentially better financially, I will visit more, stay longer, and take in more amenities the property has to offer.



Favorite Gambling Movies

As we continue with Awards Week at NETG, today we ask the question “What is your favorite gambling movie?”

But first a reminder – If you haven’t voted for the best in New England’s Casinos…..

what are you waiting for?

Do it now…..your chance ends on Friday! Click below:

The 2019 New England Casino Awards – The Best of 2018

Meanwhile, “What IS your favorite gambling movie?”

To me, the old movie “The Sting” is one of the greatest movies ever made and is my favorite. Would you call it a gambling movie? Of course – it consistently is included in “Top Whatever” gambling/casino movie lists. I just think that it’s a classic movie that I could watch over and over and over.

One of my favorite all-time movies – “the Sting”

Which got me thinking, there have been many movies involving gambling themes. I wonder what I’ve seen and what I haven’t. So, here’s a list of some of the movies most listed as great casino/gambling movies – obviously missing many, probably some of your favorites.  Here’s a list of the most noted in, well, “favorites lists.”

Try making your own top 10 list and send it to us! Use the list below or add some others.  But remember to send it to us and I will copy it to our Facebook page.

Casino (1995)

The Sting (1973)

National Lampoon’s Vegas Vacation (1997)

Ocean’s Eleven (1960) (the original)

Ocean’s Eleven (the remake) (2001)

Ocean’s Twelve (2004)

Leaving Las Vegas (1995)

The Hangover (one or the whole trilogy) (2009)

The Hustler (1961)

Casino Royale (2006)

Rounders (1998)

Bugsy (1991)

Croupier (1998)

The Cooler (2003)

21 (2009)

Showgirls (1995)

Fear and Loathing in Las Vegas (1998)

Hard Eight (1997)

Big Town (1987)

Honeymoon in Vegas (1992)

My Favorite!Call me crazy, but the one gambling movie that I could watch over and over is Lampoon’s “Vegas Vacation.”  I can’t get enough of that weird casino with the game “Guess the number I’m Thinking.”  I guess it’s not surprising it never caught on.

That’s all for now.


Monday Link – The 10 Biggest Mistakes to Avoid in Las Vegas

Every Monday – The Monday Link

Today’s link looks west to the Mecca of Gambling, Las Vegas, Nevada.

Las Vegas has seen more and more visitors this year, but people aren’t spending as much in Sin City, especially when it comes to gambling.  Rumor has it MGM & Caesars Entertainment are looking at decreases in the 3rd and 4th quarters.  Gee, could “nickel & diming” their patrons be catching up with them? Let’s see, there are those resort fees, parking fees, CNF fees, fees, fees, fees?

The Las Vegas Strip

The Las Vegas Strip

Today’s link is especially for those Vegas visitors who haven’t visited in a while, or new to a Vegas vacation. But this list is good for all of us to review – even those Vegas nerds.

Enjoy our Monday Link, written by Melanie Curtsinger.

The 10 Biggest Mistakes to Avoid in Las Vegas

Best of Vegas is about all Vegas entertainment all the time. you will find the latest news on Vegas trends, shows, attractions, restaurants and hotels. There’s always something exciting happening on The Strip – and beyond – and depend on