Social Media and New England Casinos – By the Numbers

 

One month ago, NETimeGambling updated our New England Casinos By the Numbers and added casino #9 – Encore Boston Harbor. It’s fun to compare casinos space, hotels, dining options and more. Recently, our Rhode Island correspondent, Miguel, asked the question, “how do these nine casinos compare with social media “likes?”  This interesting approach made us question how popular these properties are on social media, mainly Facebook. So, let’s look at Social Media and New England Casinos – By the numbers.

RELATED POST – New England Casinos by the Numbers – A Numeric Assessment of Each Property

Social Media and Casinos

Social Media and Casinos

Facebook

Before Facebook changes their “likes” feature, let’s look at how the New England’s gambling shacks compare.  In case you have been living under a rock, or just arrived from a different planet, here is what a Facebook “Like” is. According to Gina Porier of Smallbusiness.Chron.com, “The “Like” feature on Facebook is simple in nature. Users click “Like” to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to offer. If you own a business and run a Facebook page, Facebook users can “Like” your page or any content you post on it, telling their friends that they like what you have to offer.”

Twitter

At its simplest, the Twitter Like button is a way of giving someone a virtual pat on the back, to say “good work guys, I like what you’re saying”. Likes are represented by a small heart and are used to show appreciation for a Tweet. You can view the Tweets you’ve liked from your profile page by clicking or tapping into the Likes tab. Maybe after we reveal the results, a few of New England’s casinos, (not mentioning any names – but it rhymes with “code-by-land”) should probably reed a related post –Eight reasons to use Twitter’s Like feature by Emma Pauw of We Talk Social.

INSTAGRAM

A picture is worth a thousand words. In a nutshell, Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.  Power Likes involve a large network of accounts that engage with each others content to give it a better chance of going viral.

The Stats

Now, we understand this is not a perfect comparison.  Those casinos in business longer have a better probability for more likes.  But when investigating Social Media and New England Casinos, some interesting results are found if you look carefully. So, how do our casinos measure up. Miguel found the following:

CASINO                                         FACEBOOK         TWITTER          INSTAGRAM             OPENED

Mohegan Sun (CT) – ————   652K ————-207.8K ———–  76K .                   1995

Foxwoods (CT) ——————-  423K ————  209.8K ———– 65.7K .                1992

Twin River (RI) ———————-  80K ————  5.5K ————–  4.4K .                  2007

Tiverton (RI) ————————  16K ————    887 —————  861 .                  2019

Encore Boston Harbor (MA) —-  44K ————-  8.5K ————– 37.3K .               2019

MGM Springfield (MA) ————  79K ————-  11.2K ———–  19.8K .                2018

Plainridge (MA) ——————–  57K ————–  1.7K ————– 1.5K .                 2015

Hollywood Bangor (ME) ——–   31K ————–  750 —————  919 .                  2005

Oxford (ME) ————————-  23K ————–  966 —————  305 .                  2012

CONCLUSIONS

  1. The Maine casinos need lagging. Hollywood has some ” ‘splainin to do!”  The third oldest and smallest casino still lags in social marketing.  Oxford, while a little better, still not a lot to call home about.
  2. MGM Springfield is doing well in its first year.  But EncoreBH, with only a few months, is already challenging the industry giant MGM.
  3. Already, EncoreBH is third on Instagram.  It’s approaching the tribes in Connecticut on Instagram.  It certainly helps to have a new, beautiful property for gorgeous picture taking. It will take time to reach FW & MS in the other two categories, but it’s already rivaling MGM’s numbers.
  4. What is Twin River doing?  MGM has at the present time has reached or surpassed TW’s numbers. For a casino that is larger and older by 11 years, either MGM is doing something right, or . Twin River needs to re-assess it marketing.  BTW, NETG votes both Ocean State casino websites as the worst in New England.
  5. Tiverton is small and new,  and yet is closing in on Oxford numbers with a difference of 7 years.  Hmm…………

So, there is a different take on casino comparison. it is just another tool for New England’s gamblers to use and for the casinos to use for their future to social media.

Special Thanks to Miguel for the brains behind this one.  You can follow him on Twitter @NECasinoMiguel