Plainridge Revenue Dips – Patriots to Blame?

Old & New Logo of the New England Patriots

Old & New Logo of the New England Patriots

Tom Brady & The New England Patriots have been blamed for everything this year it seems – this (   )gate and that(   ) gate.  You might as well fill in the blanks – I’m surprised Bob Kraft hasn’t been fined by the NFL for global warming!

Now, according to reports from Massachusetts’s only casino, the New England Patriots home games are having a negative impact on its business.  Plainridge Park Casino officials told state gambling regulators this week that the slot parlor and harness racing track in Plainville sees significantly fewer visitors on game days. The casino is located about five miles from Gillette Stadium in Foxborough.

Gillette Stadium, home of the New England Patriots.

Gillette Stadium, home of the New England Patriots.

You mean to tell me that a casino, the only one in Massachusetts – THE ONE THAT IS SUPPOSED TO QUICKLY THREATEN THE RHODE ISLAND CASINOS – can’t draw people to their casino on a weekend?  Damn those Patriots, 5 miles away in Foxboro!

Plainridge Park Entrance, Plainville, MA

Plainridge Park Entrance, Plainville, MA

Monthly revenue at Plainridge Park Casino has dipped slightly each month since its opening.  C’mon “Chicken Littles,” it’s to be expected after a terrific opening.  Even though Plainridge Park Casino generated $12.9 million in gross gambling revenues in October, down from over $18 million in July, let’s not panic.

Embrace the Patriots!  Sponsor sports talk pre-game shows on WEEI, or other radio that covers them.

Doug Flutie Statue in front of Flutie Pub 22

Doug Flutie Statue in front of Flutie Pub 22

By the way, Plainridge Park, have you done ANYTHING to connect to the big football game at Fenway today between Notre Dame and Boston College?  If you haven’t, Doug Flutie’s statue in front of his restaurant must be very disappointed.

(AS AN ASIDE – our thoughts go out to Doug Flutie and his family.  Mr. Flutie’s parents both died this week one day apart from each other.  Our thoughts and prayers are with you.)

NETimeGambling suggests the following to Penn National, owners of Plainridge and Hollywood Bangor:

  1. Massachusetts just approved regulation of Fantasy Sports.  Before it goes away altogether, take advantage with promotions tied to fantasy sports.
  2. Set up a HUGE TV MONITOR on the Revolution lounge stage, get permission to show the games, and treat each game to celebrate our fabulous Patriots.  Embrace the team and stop whining.

    Large Stage in the Revolution Lounge, Plainridge Park Casino

    Large Stage in the Revolution Lounge, Plainridge Park Casino

  3. Special promotions – multiplier days, hot seat days, ticket raffles with entries based on play – do SOMETHING that brings Patriot fans in to gamble and watch the game.
  4. Offer entries on Patriot game days to your Las Vegas Casinos – M Resort Or especially Tropicana on the strip.  Tropicana has just been connected to Marquee Rewards.  On remaining game days, have patrons earn entries for two free nights at the Trop!download (4)

Penn National is high up on the gaming industry ladder – they should know what to do.  These dips are to be expected.  If they continue into the spring, then Massachusetts may have deeper concerns on their plate than Patriot’s game days.

That’s all for now.  Tomorrow – Turkey Day Promotions as part of our weekly SUPER SEVEN Promotions

Binbin

 

The New England Casino Picture Paints Many Possibilities

A picture paints a thousand words – so the saying above goes. A recent picture from the Boston Globe Staff creates the unfolding story of the New England Gambling Industry, with multiple endings. Study the picture below before reading on.

Casinos2.r

Besides the placement of working & proposed casinos in New England, this picture shows where the battle lines are drawn, or where loyalty lines may be crossed.

Geographically, potential winners and losers can be expected. Here are some random thoughts concerning the possibilities:

  1. Is it not a wonder that the Massachusetts Gaming Commission is hesitating on issuing the Region C license to Brockton?
  2. The Mashpee Wampanoag building a resort casino so close to Brockton outs Brockton between two big casino projects – Wynn Everett & Taunton.
  3. Penn National’s Plainridge Park could carve its own niche because of the lack of table games.
  4. Moving the Newport Grand to Tiverton with a hotel attached fortifies the Eastern Front for Rhode Island, and bad news for the Massachusetts casino group.
  5. The Addition of a third Connecticut Casino in the Hartford area makes the CT River battle a two horse race – however, the loyalty programs of Foxwoods & Mohegan Sun might keep CT gamblers in-state for the most part.  MGM, however, has a national MLife Rewards program that couls have value east to west.
  6. Entertainment venues are far enough apart not to compete.  Twin River, Foxwoods, Mohegan Sun, MGM Springfield and Wynn Everett probably won’t get in the way of each other concerning concert & club venues.
  7. If Maine can’t stabilize it’s two casinos so far away from southern New England, they definitely don’t need a third.

Finally, and the most important part, is the number of possible gambling option in Southern New England should cause fierce competition.  And guess who the biggest winner should be?

Well, the gambling consumer, of course.

That’s all for now.

Binbin

Penn Gaming Raising the Social Media Bar in New England Casinos

2 Casinos in New England

2 Casinos in New England – Bangor, Maine & Plainville, Massachusetts

Penn National Gaming, who owns Plainridge Park Casino & Raceway in Plainville, Massachusetts & Hollywood Casino, Hotel & Raceway in Bangor, Maine are ramping up its image with increased and improved promotions.  The promotions are many and interesting.  Hollywood alone shows more media connections by offering patrons daily emails of news and promos.

Hollywood Casino, Maine

Hollywood Casino, Maine

Before the Massachusetts expansion, Hollywood’s Bangor Casino seemed to be riding the tide of being the only hotel/casino in the area, with Twin River Casino in Rhode Island the closest competitor. But with competition from Oxford Casino in Oxford, Maine and Massachusetts, things needed to get serious.  Hollywood’s website and media effort seemed almost like an afterthought – until the last few months.th

Now, Penn Gaming is raising the bar in entertainment, dining, and gambling promotions to get you – yes YOU – in the door.

Penn National Gaming, through its subsidiaries, owns, operates or has ownership interests in gaming and racing facilities with a focus on slot machine entertainment. The Company presently operates twenty-six facilities in seventeen jurisdictions, including Florida, Illinois, Indiana, Kansas, Maine, Massachusetts, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, Ohio, Pennsylvania, Texas, West Virginia, and Ontario.

Plainridge Park Casino in Massachusetts

Plainridge Park Casino in Massachusetts

The company traces its roots to Penn National Race Course, which opened in 1972. As recent as April 2015, the company agreed to purchase the Tropicana for $360 million to gets it’s first pretense on the Las Vegas Strip.

Plainridge has shown success beyond the Bay State’s dreams.  It’s location, newness, and continued push through social media continues to impress – not resting on its summer laurels.  And now, Penn it starting the same social media barrage in Maine – a very needed addition to raise Hollywood in Bangor out of its roller coaster revenue ride.

If you check out the two casino websites, you will find expanded promotions schedules, racing schedules, login ability to check your Marquee Rewards, and more. Entertainment schedules are still included, with many different options through out the week, especially in Plainville.

Hollywood Casino Hotel in Bangor, Maine

Hollywood Casino Hotel in Bangor, Maine

So, click on the side bar links and get to know Penn’s two casinos – the only two casinos in New England linked by the same rewards club!  mrrewards-927x282And take a weekend this autumn to drive to Hollywood if you live in southern New England.  The hotel is nice, Bangor is a great little town, the foliage should be awesome (don’t wait too long) and check out the Casino.

That’s all for now.

Binbin