“MGM Springfield Is Not A Resort” is an updated post from before the pandemic. What constitutes a resort? This is a topic that crops up often. So let’s look at some criteria for being a “resort” and why MGM Springfield doesn’t fit that mold.
Here are a few definitions of a resort:
- a hotel with a variety of recreations – food, drink, lodging, sports, entertainment, relaxation such as spa and shopping.
- a full-service lodging facility that provides access to or offers a range of amenities and recreation facilities to emphasize a leisure experience. Resorts serve as the primary provider of the guests’ experience.
- any hotel that charges for parking, and adds “resort fee”
While we can dismiss #3, being called a resort and existing as a resort are two separate things.
Even though many of these criteria may apply to MGM Springfield, it’s really not a resort. It just doesn’t belong in the resort category of the likes of MGM International’s other properties like Bellagio, National Harbor, Beau Rivage, Aria, and Mandalay Bay.
Early Changes – Worry from the Start
The original plans impressed the Massachusetts Gaming Commission back in 2015. The inclusion of a hotel tower (which was changed to 5 floors) and a larger parking garage (diminished by two floors) would be great additions to the “City of Firsts” skyline. The hotel tower was a 25-story glass-facade hotel structure rising above the city like a beacon for a city rising from the ashes.
That plan was changed to a less impressive 5-story hotel “on its side.”
MGM International and then CEO Jim Murren were confident that New England would immediately make MGM Springfield the #1 casino resort. However, the fact is that MGM International completely misunderstood the location and the clientele. Then MGM Springfield President Mathis even admitted, “I think we may have underestimated that level of loyalty and what it would take for those customers to give us a shot.”
Related Post – MGM SPRINGFIELD THREE YEARS AGO
New England is a Very Different Kind of Place
Springfield is nothing like Las Vegas. There is no glitz and glamor in Springfield. There are no musical fountains, and the streets are not lined with neon. Springfield is a nice little blue-collar New England city having to endure some rough decades. It needed MGM’s help. The arrogance of “we’re MGM – if we build it, they will come” does not work here, as Encore Boston Harbor also found out. The clientele isn’t used to having a casino in their city. It’s about time MGM International embraces what it is – a really nice “locals casino.”
IMHO – MGM Springfield Is Not A Resort
As Jerry Seinfeld puts it, “not that’s there’s anything wrong with that.”
MGM International has to rethink its vision of its Springfield casino. The future looks brighter after the pandemic, with revenue and visitation on the rise. It’s popular with the surrounding area, as well as southern New England. And its connection with MGM’s MLife makes it easier than driving to Borgata in Atlantic City or flying to Las Vegas.
Resorts require a variety of solid amenities. MGM Springfield does include a smattering of available activities. But, in this case, it’s like trying to make a party bus out of a medium-stretch limo. There are lights, music, refreshments, and a party pole, but the space inside is limited, and all the amenities are just enough to say they’re offered.
The Need To “Know Thyself” Is a Start
Let’s go back to the definition of a resort. The definition of a resort is a hotel with a variety of recreations – food, drink, lodging, sports, entertainment, relaxation such as spa and shopping. And it serves as the primary provider of the guests’ experience.
The hotel inside is nicely done, and the rooms are definitely a step above other hotels’ rooms in Springfield. The spa is small but an excellent addition to a resort. But that’s where the resemblance to a resort begins to wane.
Dining includes some excellent options – The Chandler Steakhouse for high-end dining and the TAP for a great sports pub. However, it’s difficult to find breakfast. The hours of the other restaurants and casual dining are limited, and the surrounding restaurants (not counting Red Rose Pizza next door) warrant walking a block or two.
The hotel pool is outside. That’s right, in New England, the hotel pool is outside. It’s not a resort amenity if you can only use it one-third of the year. Families do have an arcade with bowling, a movie theater, and TopGolf, but without a large pool open all year, it still is lacking for families.
Entertainment is an interesting part of this discussion. For headliner entertainment, MGM Springfield uses the nearby MassMutual Center. The pandemic certainly took a huge bite out of every casino’s entertainment options, so we’ll pass on this judgment until 2022. But retail offerings before the pandemic were slim to none.
Gambling Needs a Local Focus
The clientele needs to be diverse to be considered a resort. Guests should include not only busses and cars for transportation but should be willing to fly and stay there a few days.
High rollers have limited numbers of suites and a High Limit table games area as large as the small Oxford Casino and Hotel in Maine. And it’s been well-documented that MGM Springfield has had trouble getting Asian gamblers in the doors. The fact that baccarat is the only Asian table game offered and that Pai Gow Poker was taken out for good mirrors the problem.
A mini VIP lounge was added for higher-level players just before Covid arrived. It hasn’t re-opened yet, but it was another compromise with little space available. Unfortunately, to make space, Starbucks was closed – one of the few breakfast options available.
The tables were taken out of the High Limit area and replaced with slots machines. Slots were also added to the Commonwealth Lounge. Hopefully, after the pandemic, these spaces will go back to what they were.
Locals Casinos Focus on Local Events
It comes down to wanting to offer everything a resort would offer when the space available makes it impossible. So, how about embracing the persona of a classy locals casino/hotel. Entertainment and events for the community must continue. The Plaza at MGM Springfield transforms into a 45 by 76-foot ice skating rink between the casino hotel and the Kringle Emporium. Kringle Emporium is in the building that was formerly an old church. MGM moved it from its original location to make way for the casino.
Past use of the Plaza includes:
- Summer Outdoor Free Music Series – Music on the Plaza in partnership with the Big E
- The plaza will host food trucks festival
- yoga-and-beer nights
- a pop-up art gallery
- a marketplace
- a weekly farmers market
- a resident Halloween party
Stations Casinos, aka Red Rock, have made their entire living in Las Vegas, away from the Strip and downtown. It’s now a Vegas giant in the valley, still considering its properties local gambling halls. However, some of their recent casinos ARE resorts. The Stations best property, Red Rock Casino Resort, is one of my favorite destinations. It is a huge casino resort that also caters to the locals in Summerlin, which is 20 minutes away from the Strip.
Compared to the many locals’ casinos around the country, MGM Springfield is rising to the top. It’s a perfect day trip or stays over for residents in the six states bordering Massachusetts. It’s basically in a category of its own. MGM Springfield is not a mega-casino resort and not a little locals casino. It’s simply a classy locals hotel/casino – it’s simply MGM Springfield – As Jerry Seinfeld puts it, “not that’s there’s anything wrong with that.”
Binbin and NETimeGambling.com
Robin T. Aubin (AKA Binbin at NETimeGambling) has been a guest on Cousin Vito’s Casino Podcast, The Bettor Life Podcast, The Art in the Game Podcast Springfield, Massachusetts. as well as ZorkCast with Michael Trager. In 2013, he created NETimeGambling.com. The mission was to provide a resource for recreational gamblers visiting New England’s expanding casino market events. Trip reports, gambling tips, casino promotions, entertainment, and much more are provided for those visiting our nine casinos.
General gambling tips are also provided for those recreational gamblers inside and outside the northeast.
Personally, as a professional musician for over 50 years, Robin has performed in some of New England Casino’s best venues. He has entertained at Mohegan Sun’s Wolf Den, Foxwoods’ Atrium Lounge, and Twin River’s Lighthouse Bar & Lounge. Additionally, he taught middle school chorus and drama for over 40 years.
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