Social Media and New England Casinos – By the Numbers

 

One month ago, NETimeGambling updated our New England Casinos By the Numbers and added casino #9 – Encore Boston Harbor. It’s fun to compare casinos space, hotels, dining options and more. Recently, our Rhode Island correspondent, Miguel, asked the question, “how do these nine casinos compare with social media “likes?”  This interesting approach made us question how popular these properties are on social media, mainly Facebook. So, let’s look at Social Media and New England Casinos – By the numbers.

RELATED POST – New England Casinos by the Numbers – A Numeric Assessment of Each Property

Social Media and Casinos

Social Media and Casinos

Facebook

Before Facebook changes their “likes” feature, let’s look at how the New England’s gambling shacks compare.  In case you have been living under a rock, or just arrived from a different planet, here is what a Facebook “Like” is. According to Gina Porier of Smallbusiness.Chron.com, “The “Like” feature on Facebook is simple in nature. Users click “Like” to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to offer. If you own a business and run a Facebook page, Facebook users can “Like” your page or any content you post on it, telling their friends that they like what you have to offer.”

Twitter

At its simplest, the Twitter Like button is a way of giving someone a virtual pat on the back, to say “good work guys, I like what you’re saying”. Likes are represented by a small heart and are used to show appreciation for a Tweet. You can view the Tweets you’ve liked from your profile page by clicking or tapping into the Likes tab. Maybe after we reveal the results, a few of New England’s casinos, (not mentioning any names – but it rhymes with “code-by-land”) should probably reed a related post –Eight reasons to use Twitter’s Like feature by Emma Pauw of We Talk Social.

INSTAGRAM

A picture is worth a thousand words. In a nutshell, Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.  Power Likes involve a large network of accounts that engage with each others content to give it a better chance of going viral.

The Stats

Now, we understand this is not a perfect comparison.  Those casinos in business longer have a better probability for more likes.  But when investigating Social Media and New England Casinos, some interesting results are found if you look carefully. So, how do our casinos measure up. Miguel found the following:

CASINO                                         FACEBOOK         TWITTER          INSTAGRAM             OPENED

Mohegan Sun (CT) – ————   652K ————-207.8K ———–  76K .                   1995

Foxwoods (CT) ——————-  423K ————  209.8K ———– 65.7K .                1992

Twin River (RI) ———————-  80K ————  5.5K ————–  4.4K .                  2007

Tiverton (RI) ————————  16K ————    887 —————  861 .                  2019

Encore Boston Harbor (MA) —-  44K ————-  8.5K ————– 37.3K .               2019

MGM Springfield (MA) ————  79K ————-  11.2K ———–  19.8K .                2018

Plainridge (MA) ——————–  57K ————–  1.7K ————– 1.5K .                 2015

Hollywood Bangor (ME) ——–   31K ————–  750 —————  919 .                  2005

Oxford (ME) ————————-  23K ————–  966 —————  305 .                  2012

CONCLUSIONS

  1. The Maine casinos need lagging. Hollywood has some ” ‘splainin to do!”  The third oldest and smallest casino still lags in social marketing.  Oxford, while a little better, still not a lot to call home about.
  2. MGM Springfield is doing well in its first year.  But EncoreBH, with only a few months, is already challenging the industry giant MGM.
  3. Already, EncoreBH is third on Instagram.  It’s approaching the tribes in Connecticut on Instagram.  It certainly helps to have a new, beautiful property for gorgeous picture taking. It will take time to reach FW & MS in the other two categories, but it’s already rivaling MGM’s numbers.
  4. What is Twin River doing?  MGM has at the present time has reached or surpassed TW’s numbers. For a casino that is larger and older by 11 years, either MGM is doing something right, or . Twin River needs to re-assess it marketing.  BTW, NETG votes both Ocean State casino websites as the worst in New England.
  5. Tiverton is small and new,  and yet is closing in on Oxford numbers with a difference of 7 years.  Hmm…………

So, there is a different take on casino comparison. it is just another tool for New England’s gamblers to use and for the casinos to use for their future to social media.

Special Thanks to Miguel for the brains behind this one.  You can follow him on Twitter @NECasinoMiguel

A Labor Day Request: Treat Casino Employees With Respect

labor-dayA Labor Day Request: Treat Casino Employees With Respect.  Like any workplace, casino workers can work under extreme circumstances . There are those that work under abusive conditions that include harassment, racism, sexual harassment, hostile work environments and more. Between interactions with management and patrons, many days of working at a casino can be torturous at times, no matter how nice and hospitable they are. Which is why,  NETG today offers A Labor Day Request: Treat Casino Employees With Respectth (85)

Sure, every work place has its problems, but most don’t have to put up with drunk, entitled loud-mouths who expect more than they are willing to wager. And through it all, so many give great service back with a smile.

Tip your servers

Tip your servers. return their smile.

Casino personnel

Dealers are people, too.

Today, let’s take a moment to treat all of New England’s Casino employees with a little more kindness, a little more consideration, and a lot more respect.  Then maybe we can all start a trend, whether in the casino, or our own workplace.

Casino Employees list

Slot Attendants

Slot Attendants

To many people casinos are places strictly for gambling but they offer several jobs that are not directly related to the business. While we interact with casino employees, casinos contain many amenities and extras. Restaurants, bars, retail shops, hotels, banks and spas include a wide range of positions available, as well as the behind-the-scenes jobs for the gambling sections. Those in retail, spas, even event ushers hope for a positive interaction.

RELATED POST – Ultimate Guide to Casino Tipping

RELATED POST – Careers in the Gambling Industry

It’s not just here in New England. AC, Vegas, and everywhere in America’s casinos – show appreciation for great service and help. Make some casino employee’s day a great one today.

Happy Labor Day, America.

Binbin

Mornings In Casinos is the Best for Me

Here’s a retread, one of my first posts – updated.  It was true then, and it’s true now. I just want to reflect on why I like mornings for gambling, or at casinos in general. I can hear Linus singing “Happiness” at the end of the first Peanuts Casino animation, coming soon.  “Mornings In Casinos is the Best for Me…..”

serenity in an empty casino😊

  • First and foremost – There’s nobody there!  I’m talking 6:00 am. I mean, to hop to any machine, play a little BJ, hit a whole row of Video Poker – it’s just the best. And the quiet is just surreal.  The few people who are there either just got up or are looking for breakfast somewhere – or asleep on a machine!
  • Beverage service – nothing like black coffee and all the water you want – and not having to wait long to get it.
  • Smoke – you can just feel the last remnant of it being cleared before the weekend crowds appear.  It’s the crispest air you’ll find at a casino (if anyone can refer to casino air as crisp?)
  • Cleanliness – Machines are wiped down, and there aren’t as many machines to sit down at where there are ashes all over and/or drink glasses not picked up.
  • If it’s a local casino, I get to to leave before the buses and weekend crowds arrive, and I still have the rest of the day to myself.
  • Two additions from our friend Mike T. – 1) No machine hoggers, and 2) not a lot of machine slappers…..if any!

Viva Las Vegas in the Morning

  • It’s also a great time to people watch the few people up.  Ah, that walk of shame and the business girls parade after their night shift.
  • The action is still going, but still not busy.
  • A healthy walk outside in the morning to start your day. We visit usually in July and August and it gets hot!  A walk down Las Vegas Boulevard without mosiers, huskers and time share hawkers is devine in the cool of the morning.

Serenity now? Yes, in the morning. Keep Calm and Gamble in the morning.

Related NETG Post – Two Days in Las Vegas – Idle Thoughts

 

That’s all for now.

 

Binbin