A Digital Response – Casino Changes and Evolution in the New Normal
“Players in many markets are typically older, retired, and less reliant on working income than most of us, so there is a good chance they are as concerned about getting their latest casino offers as they are about getting more hand sanitizer and toilet paper.” (Darren Withers)
Touchless Is the Way to Go
- reduces lines at the players club
- less trips to the kiosk to participate in a drawing
- no waiting in line to check into a hotel room
- calling a car to valet
- replacing using hard cash at a slot machine
- ordering a drink and more
Touchless gifting will be a desired way of getting gifts and rewards to players. Why do casino operators still have the risk of players coming to the property and standing in line for that gift? Digital gifting will help that meaningless congestion. Smaller casinos in New England have enough trouble with social distancing and space. Oxford Casino, Plainridge Park and MGM Springfield top the list in giveaways in small areas. Besides, how many locals get their gift and gamble?
The Touchable is Also Changing in the the New Normal
Self-cleaning is now in the casino management’s headlights. At Resorts in Atlantic City, the hotel elevators are equipped with nanoSeptic, self-cleaning buttons. After you push the elevator button, the button automatically cleans itself!
The Unseen Casino Changes – Cleaner Air
At Mohegan Sun, in Connecticut, air now circulates through purifying ultraviolet light so that COVID-19 particles are nor recycled through the air. The big guys in the industry can afford to install systems that bring in 100 percent outside air to lessen tobacco smoke, odor problems, and especially unhealthy agents in the air. But because of the astronomical energy cost, it’s not an option for smaller properties and companies.
Casino Changes and Evolution in the New Normal – More Non-Smoking Casinos
Smoking and non-smoking in casinos is a polarizing topic among gamblers. According to Mark Gruetze, CDC Gaming Reports, ” ……this is the perfect time for casinos to add one more element to protect against another significant threat to public health. They should reopen totally smoke-free.”
Over 100 casinos throughout the country have changed to 100% non-smoking indoor casinos. Whether casino changes like this in high competition areas will change back is yet to be seen. Here in New England, all nine casinos are non-smoking. Mohegan Sun, Foxwoods, Twin River and Tiverton have all become 100% non-smoking. Massachusetts and Maine casinos are already non-smoking by law.
Related Post – Reopening Smokefree: The New Normal (Updated 7/23/2020)
Related Post – Are Smoke Free Casinos Here To Stay
Casino changes and evolution means changes in casino floor footprint. Unused space will be converted on the casino floor. This will ensure that the maximum number of slot machines are available while allowing social distancing. In New England, for example, MGM Springfield should reformat its 2nd floor into a large slot area. While designed for conferences and banquets, managing Mass General across the could be used for all of that.
Face Masks, Spacing and Plexiglass, Oh My!
Don’t expect changes in safety protocols in the foreseeable future. If we can’t stop the hotspots and find a vaccine, we won’t turn the page on this pandemic. Expect today’s protocols to be next year’s protocols.
Sorry, I Just “Calls ’em as I sees ’em”