Plainridge Park Casino Officially Launches “PlayMyWay” Today!

Pl;ainridge ParkPlainridge Park Casino is celebrating it’s one year anniversary. Tomorrow, NETG will post a page of previous posts marking the year that was in Plainville, Massachusetts where the Pilgrim state’s first casino was built as part of the Massachusetts Expanded Gaming Act in passed in 2011.
P{layMyWayAvailable June 9th at Plainridge Park Casino, the PlayMyWay program is a new innovative tool designed to allow customers the ability to monitor the amount of money they spend on electronic gaming machines, and to support their decision to continue or stop play.  Plainridge is perfect for the trial since it only has electronic gaming.
MGCThe Massachusetts Gaming Commission (MGC) is pleased to announce this first-of-its-kind pilot program in the United States to focus on problem gambling prevention and customer protection practices. PlayMyWay is intended to help players make decisions about gambling, allow them to monitor and understand their playing behavior in real time, and support their decisions.  The PlayMyWay program is the latest tool added to MGC’s wide-ranging and unique responsible gaming framework known as GameSense.  Here is previous post concerning GameSense:

Want to know how it works? Click on PlayMyWay to find out more.
Steve Crosby and The MGC

Steve Crosby chairman of the The MGC

“We will continue to work with our licensees and our partners to design and implement the most comprehensive and effective responsible gaming program in the country,” said MGC Chairman Steve Crosby. “The development, launch and ongoing assessment of PlayMyWay is a team effort and I’d like to extend our appreciation to Scientific Games, Plainridge Park Casino, the Mass Council on Compulsive Gambling, and the Harvard Medical School-affiliated Division on Addiction at Cambridge Health Alliance for their continued collaboration and cooperation.”

Does it work?
Australia's Casinos have already tested this technology.

Australia’s Casinos have already tested this technology.

“Pre-commitment Gaming Technology” has had mixed results in the countries where it has been deployed, including Australia, where the video poker machines are routinely deemed a national scourge, and in this country, video poker is sometimes called the “gateway” machine to addiction.  The American Gaming Association has expressed doubts about Play My Way’s potential effectiveness but the MGC is determined to gauge the results for themselves.American Gaming Assoc

Whether it’s effective or not, it is a positive attempt by the MGC to help gamblers help themselves from addiction.  At least there is something in place to help curb possible addiction.

Assuming Play My Way is found to have some value in curbing gambling excesses, the state’s other casinos – MGM Resorts’ MGM Springfield, Wynn Resorts’ Wynn Boston Harbor and the Mashpee Wampanoag’s First Light Casino – would be required to implement the system when their facilities open.

Jim Murren and MGM Resorts

Will Jim Murren be happy implementing PlayMyWay?

Steve Wynn - Annoyed in Everett?

Will Steve Wynn be happy implementing PlayMyWay?

The cost of implementing this first trial is being paid for from the initial application and casino license fees set up by the MGC.  Implementation by Scientific Gaming at Plainridge should be easier than at the other three casinos.  As long as MGM Springfield, Wynn Boston Harbor and the Mashpee Wampanoag’s First Light Casino build with this in mind, refitting after the MGC confirms it as a successful trial

The bottom line is that if it helps, it’s worth it.  Enough said.  Good Luck Plainridge Park & MGC, your intentions are on the right path.



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