5 Reasons Plainridge Park Casino Could Be Turning the Corner on Revenue – A Trip Report

Plainridge Park Entrance, Plainville, MA

Plainridge Park Entrance, Plainville, MA

Plainridge Park Casino has been taking it’s lumps since opening. Declining revenue is mainly the reason of course since that’s its purpose in the eyes of Massachusetts legislators and the MGC.

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

Penn National Gaming, Owner of Plainridge Park Casino and Raceway

While revenues at the facility have steadily declined from a July peak of $18.1 million. to $11.3 million in December, Timothy Wilmott, CEO of Penn National Gaming, has complained that media coverage of the slot parlor and harness racing track has been “overly negative” since its July opening.  Wilmot said such a decline is “quite common” in the casino industry following a “robust opening” and compared slot machines at Plainridge Park with the Pennsylvania-based company’s 27 other gambling locations, saying it has the “highest average revenue.”

Recently, the gross gaming revenue at the Plainridge Park Casino in January reported an increase to $12.5 million, according to Massachusetts Gaming Commission.  So NETime Gambling took a trip to Plainville, MA to check the difference between our last visit and now for reasons that might have triggered the increase.  For a look back at our previous trip, click on the title below:

Plainridge Park Casino Trip Report #1

When we arrived at 1:00, it was already packed. Here are NETG’s FIVE reasons for the increase in visitors and the increase in revenue:

  1. INCREASED PROMOTIONS – My first thought was it was due to the raised effort in free slot play given away the past few months.  Plainridge has increased promotions in free slot play, daily promotional events, and special events like Friday’s Party Patrol.  However, be sure to read the fine print concerning free slot play.  BEWARE – Your monthly slot play offer CANNOT be redeemed together with your Friday slot offer.  Ok for locals, but not good for competition in a 90 mile radius.  Plainridge now has almost daily promotions, on par with other New England casinos or better.  (Check out Plainridge Park Casino Promotions)

    One of the many new promotions at Plainridge Park.

    One of the many new promotions at Plainridge Park. Click above to see other promos.

  2. CHANGES IN SLOT FLOOR – Scientific Gaming, now owner of gaming industry’s greats IGT, Ballys, WMS & Shuffle-Master, has an agreement  for at least 44% of the casino floor space to covered by their slots and electronic games.
    Plainridge Park Casino

    Lots of Slots!

    Other favorites by companies like Ainsworth& Aristocrat are limited.  The Ainsworth machines have taken a back step by placement in corners and are very limited in number of machines.  Aristocrat (“Cashman” for example) are so popular with slot players they are mixed in with the SG games throughout the floor.

  3. INCREASED VIDEO POKER – In most casinos, adding 20 VP units would not be news, but remember, this place is small.  8 single line Video Poker machines have been added in the corner stage right of Revolution 1776 Lounge.
    Video Poker Ultimate X

    Video Poker Ultimate X

    Across that area, near the food court, are multi-line game favorites such as “Ultimate X.”  While the best paytables for $.25 players seem to be Double Double Bonus & occasional 8/5 JOB, many would be considered unplayable, such as 7/5 JOB, and 6/5 Bonus Poker.  But, management is listening to gaming suggestions and making changes to fit those needs.  Perfect examples of how it’s too early to to write them off just yet.

  4. BUS SCHEDULES – It also takes time to get those bus loads of patrons to frequent a casino loyalty.  However, bus travel to Plainridge seems to be increasing.  Check out their schedules HERE.
  5. REVOLUTION LOUNGE is REVVING UP – Previously, weekend entertainment was the intention.Plainridge Park Revolution LoungeNow, every night something seems to be going on, and the talent is mixed between local and bands you have already seen at other New England Casinos, for example, Mohegan Sun & Twin River.

 

The downside?  Well….

  • No VP in the High Limit room (or High Limit “cubby”), but their VP machines do tend to have a variety of denominations already available.
  • It’s loud – I mean LOUD!  Still sounds like 1200 slots going in a tin can.  Wonder what it’s like during the lounge entertainment?
  • Fluties Pub is the bright spot for dining.  Enough said.

It’s worth a visit.  Make your judgement call after more than one visit.

Onward and upward.  All hail 4 Aces & a Kicker in DDB!

Binbin

 

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