Let’s just quickly recall yesterday’s rant:
1) The great Dave Brubeck, jazz pianist, inspired my jazz performance, and brought jazz to to the mainstream.
2) Performing jazz in a group is a blueprint for life & harmony.
3) The growth of Casino Gambling needs to follow that blueprint for each facilities success and the success of New England gaming.
Yes I know, this is an incredibly simple and a “Polly-Annish” answer to the future success of gambling destinations in the northeast. And, that’s where we start part 2…
Downtown Vegas has seen it, after the Strip realized it – gambling is now only a part of it. “It?” you ask? – It is financial success and luring a clientele to your your property. It seems the thought is a gambling hall needs more than good gambling to be a good gambling experience. NOW, a casino must be a resort – a “destination experience.” Here’s what a casino needs to be successful:
- Stores – small, large, expensive, boutiques, or usual mall stores.
- At least one state-of-the-art lavish hotel with pools, wifi, spas, and amenities seen in Beverly Hills
- Restaurants – lots and lots of restaurants- ranging from fast food to four-star
- Shows – lots and lots of shows – ranging from comedy spots to arena – size entertainment
- Sporting Events – boxing, basketball, arena football, PBR, etc.
- Night Clubs (boom,boom,boom,boom) and bars
- Games, rides, and baby-sitting services
Notice that gambling wasn’t mentioned. Oh, it is implied – but the quality continues to be watered down. Vegas is the perfect example, the mecca, where all gaming is compared. The following, for example, are endangered species on the Las Vegas Strip and in many gaming areas in the country:
- 3/2 payoff in blackjack (diminished to 6/5)
- Full pay Video poker pay tables
- Slot % payouts above 90% – or even 80% (the low strip % equals many other areas in the country)
- Low table minimums ($10 BJ tables are now a bargain?)
- Rewards Programs (gaming card) changing, making it harder to keep higher tier status and accumulate points.
So, after two days of ranting, I finally get to the point.
NEW ENGLAND CASINOS MUST INCLUDE BETTER GAMING IN THEIR PROPERTIES IF THEY WANT TO MAKE THIS A GAMBLING DESTINATION THAT PEOPLE THROUGHOUT THE COUNTRY WANT TO VISIT.
And if our future & present gaming owners don’t work together, New England may just turn out to be another Atlantic City, another Reno – only New England may be so saturated with so-so gaming in a small area and threatened by New York, Pennsylvania, New Jersey, etc…that the locals won’t even stay locally!
Bottom line – New England gaming properties need to work together, offer gaming better than other areas, and still be a destination for travelers all over the country. They need to play with harmony, each having a chance to be a highlighted soloist, and at the end of the day, all happy with the product being presented to the public – like a well-played jazz quartet. (RIP, Dave Brubeck).
That’s all and That’s enough for now. Tomorrow we go back to highlighting our six casinos and promotions.